BOARD OF DIRECTORS

Cliff Grevler is the Chair for Boston Consulting Group (BCG) in Canada, as well as a Senior Partner, Managing Director, and co-lead of BCG’s Global Sports Practice. He regularly advises CEOs and senior executives of leading global consumer companies on mission-critical strategy, transformation, and change leadership, helping shape long-term performance and growth across top retail and consumer brands.

Cliff brings his passion for sports to the Boardroom. For more than 20 years, he has served as a trusted advisor across the global sports ecosystem, supporting several leading sports organizations across the world with their most pressing strategic issues.  all five major North American leagues, the International Cricket Council, the English Premier League, and the PGA Tour. He was a Governor for Golf Canada for many years and contributed to committees for Olympics Bids and the Grey Cup. He also was a lead advisor to bring the World Cup Soccer Tournament back to North America in 2026.

Cliff is a veteran in executive leadership championing teams and strategies related to media rights and monetization, fan engagement, digital innovation, and international expansion. A recognized expert in unlocking business value through emerging AI applications, he is also a frequent speaker on the future of technology-driven competitive advantage.