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1/13/2018 3:00:00 PM
In celebration of the newly refurbished Sir Adam Beck outdoor rink, the City of Toronto, MLSE Foundation, Canadian Tire Jumpstart Charities and the National Hockey League (NHL), held a special launch Saturday afternoon. To celebrate the unveil, Hockey in the Neighbourhood and Jumpstart program participants joined Toronto Maple Leafs alumnus Shayne Corson and the Canadian Women’s Hockey League (CWHL) team, Toronto Furies, for a special event which included a meet and greet with Toronto Maple Leafs Alumni, an autograph session with Toronto Furies players, a Drills & Skills on-ice session for participants, giveaways and ticket draws. The celebration also included speeches by John Tory, Mayor of Toronto, Tanya Mruck, Executive Director of MLSE Launchpad and Scott Fraser, President of Canadian Tire Jumpstart Charities.

“I’d like to extend my sincere thanks to MLSE, Canadian Tire Jumpstart and the NHL for their generosity towards this community,” said Mayor John Tory. “Skating and hockey are two of our great national pastimes, and I’m delighted to see collaboration between the City and partners that allows more residents to enjoy them.”

Located beside Sir Adam Beck Junior School and Alderwood Centre, the refurbishment project include complete replacement of the rink boards and safety glass, as well as improvements to the rink’s fieldhouse. The rink will provide local youth with a safe place to skate, play hockey and will act as an outdoor hub for the community. The improved rink will also be home to an all-girls program site for MLSE Foundation’s Hockey in the Neighbourhood program.

“At Jumpstart, we understand the profound impact sport has on communities: it brings people together and helps build strong neighbourhoods,” said Scott Fraser, President of Canadian Tire Jumpstart Charities. “As a longtime partner of MLSE Foundation, we’ve been able to create more opportunities for kids to get in the game and are incredibly proud to see the improved Sir Adam Beck outdoor rink come to life.”

The Sir Adam Beck outdoor rink refurbishment project will mark the fifth time MLSE Foundation and Canadian Tire Jumpstart Charities have collaborated since 2013, with East Scarborough Storefront, Valley Park Middle School, Regent Park Athletic Grounds and Ridgeway multisport courts launching successfully in their respective neighbourhoods. Over the course of MLSE Foundation and Canadian Tire Jumpstart Charities’ partnership, more than $2 million has been invested to support sport and play in the Greater Toronto Area.

“MLSE Foundation is thrilled to be part of an incredible, collaborative project that believes in the power of sport to impact the lives of youth,” said Michael Bartlett, Executive Director of MLSE Foundation. “We firmly believe that access to free, quality recreational spaces has the power to dramatically increase positive outcomes in all communities. The Sir Adam Beck rink refurbishment project will positively impact its community and we thank our partners Canadian Tire Jumpstart Charities, the City of Toronto and the National Hockey League for believing in the combined effort required to make our vision a reality.”

About MLSE Foundation:
MLSE Foundation believes all kids should have access to sport and the opportunity to develop lasting dreams on the playing field. With the support of all four MLSE teams – the Toronto Maple Leafs, Toronto Raptors, Toronto FC and the Toronto Marlies – the Foundation funds the refurbishment of local athletic facilities and programs that support kids through sport and recreation. Since launching in December 2009, the MLSE Foundation has invested more than $30 million into our community and helped more than 125,000 children and youth annually. For information visit mlsefoundation.org or follow MLSE Foundation on Twitter, Facebook and Instagram.

About Canadian Tire Jumpstart:
Canadian Tire Jumpstart Charities is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in order to provide inclusive play for kids of all abilities. With an extensive, national network of more than 1,900 Community Partners and nearly 300 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark’s and Canadian Tire Financial Services, Jumpstart has enabled 1.5 million Canadian kids and counting to get in the game since 2005.
Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance.


Media Contacts
Abby Albino, MLSE, Abby.Albino @MLSE.com, 416-882-5485
Julia Wilkinson, Canadian Tire, julia.wilkinson@cantire.com, 416-464-2794


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